You Recruitment - Recruitment Company Discover the value of E-Marketing

YOU Recruitment is a specialist search and selection recruitment consultancy based in Worcestershire. The company was set-up in January 2008 by John West with the aim of putting real service back into recruitment. The company believes that properly sourced and screened candidates who meet the criteria of the clients are more productive and are likely to stay longer in their jobs, making the investment in recruitment fees both cost effective and worthwhile.

Like many new businesses John's main priorities were to get his company and brand known quickly. One method which John used to target potential clients was through the use of eMail Marketing. Various solutions were experimented with but failed due to inflexibility, cost and lack of direct control.

John quickly realised that there is a lot more to eMail Marketing then initially meets the eye. Which is a lesson many businesses learn when they first start using email as a marketing tool. The key factors in a successful eMail Marketing campaign include:

• Ensuring your company's brand is well presented on the eMail
• Ensuring that your potential clients receive your eMail safely
• Having the ability to see responses to your email and measure the success of each campaign
• Ensuring the eMail is legal
• Ensuring the data is up to date and correct

If an eMail campaign is implemented properly the results can be very effective, proving a quick and low cost way of marketing. Recent figures show that responses from eMail campaigns are higher than those for mail shots - probably because replying to emails is so straightforward. Recent studies show that 55% of companies say that their return on investment from eMail is three times or more compared with traditional mailshots.

After a number of tries with various eMail Marketing solutions YOU recruitment quickly realised the benefits of this form of communication but also realised that the right system needed to be used. YOU recruitment worked with KC3.net to implement OutBox. OutBox provides an online based system which enables companies to manage their eMail campaigns in-house and provides the following benefits and features:

• Easy to use web-based system for your eMail marketing campaigns (secure log in)
• Custom designed eMail templates
• Automatic Subscribe/Unsubscribe
• Simple import for your eMail marketing list data directly into OutBox from your existing databases
• Simple group management for your eMail marketing campaigns
• - Forward to a Friend feature
• eMail Marketing Campaign Statistics to fine tune your eMail Marketing
• OutBox eMail marketing server takes the strain - not your eMail server
• No software to install
• View your available credit online to control your eMail Marketing costs
• Flexible Plans - send as few or as many eMail Marketing campaigns as required

After the first campaign run by YOU Recruitment the results were encouraging with a notable increase in traffic through to the YOU Recruitment website, www.yourecruitment.com. Comments from business contacts were also favourable, notably on the professional appearance of the eMails received. John has commented: "eMarketing is an absolute must for a small business like YOU Recruitment wanting to make its presence known. Simple and cost effective solutions such as 'OutBox' win hands down on their ease of use, their immediacy and their cost-effectiveness. KC3.net have invented something which removes the mystery from eMarketing - they've got a real winner here."

If you would like to discuss how your business could benefit from effective eMail Marketing then please contact KC3.net on 01544 231768 or email: business@kc3.net.