You Recruitment - Recruitment Company Discover the value of E-Marketing

YOU Recruitment is a specialist search and selection recruitment consultancy based in Worcestershire. The company was set-up in January 2008 by John West with the aim of putting real service back into recruitment. The company believes that properly sourced and screened candidates who meet the criteria of the clients are more productive and are likely to stay longer in their jobs, making the investment in recruitment fees both cost effective and worthwhile.

Like many new businesses John's main priorities were to get his company and brand known quickly. One method which John used to target potential clients was through the use of eMail Marketing. Various solutions were experimented with but failed due to inflexibility, cost and lack of direct control.

John quickly realised that there is a lot more to eMail Marketing then initially meets the eye. Which is a lesson many businesses learn when they first start using email as a marketing tool. The key factors in a successful eMail Marketing campaign include:

• Ensuring your company's brand is well presented on the eMail
• Ensuring that your potential clients receive your eMail safely
• Having the ability to see responses to your email and measure the success of each campaign
• Ensuring the eMail is legal
• Ensuring the data is up to date and correct

If an eMail campaign is implemented properly the results can be very effective, proving a quick and low cost way of marketing. Recent figures show that responses from eMail campaigns are higher than those for mail shots - probably because replying to emails is so straightforward. Recent studies show that 55% of companies say that their return on investment from eMail is three times or more compared with traditional mailshots.

After a number of tries with various eMail Marketing solutions YOU recruitment quickly realised the benefits of this form of communication but also realised that the right system needed to be used. YOU recruitment worked with KC3.net to implement OutBox. OutBox provides an online based system which enables companies to manage their eMail campaigns in-house and provides the following benefits and features:

• Easy to use web-based system for your eMail marketing campaigns (secure log in)
• Custom designed eMail templates
• Automatic Subscribe/Unsubscribe
• Simple import for your eMail marketing list data directly into OutBox from your existing databases
• Simple group management for your eMail marketing campaigns
• - Forward to a Friend feature
• eMail Marketing Campaign Statistics to fine tune your eMail Marketing
• OutBox eMail marketing server takes the strain - not your eMail server
• No software to install
• View your available credit online to control your eMail Marketing costs
• Flexible Plans - send as few or as many eMail Marketing campaigns as required

After the first campaign run by YOU Recruitment the results were encouraging with a notable increase in traffic through to the YOU Recruitment website, www.yourecruitment.com. Comments from business contacts were also favourable, notably on the professional appearance of the eMails received. John has commented: "eMarketing is an absolute must for a small business like YOU Recruitment wanting to make its presence known. Simple and cost effective solutions such as 'OutBox' win hands down on their ease of use, their immediacy and their cost-effectiveness. KC3.net have invented something which removes the mystery from eMarketing - they've got a real winner here."

If you would like to discuss how your business could benefit from effective eMail Marketing then please contact KC3.net on 01544 231768 or email: business@kc3.net.

Cider, Perry and Juice from Herefordshire sold online!

Real Drinks of England

Local shop keepers Marcus & Carol Williams owners of Canon Pyon Stores have set up and launched their new online Venture 'Real Drinks of England'. For the last ten years Carol & Marcus have been providing the people of North Herefordshire with some great local produce, through their award- winning village shop Canon Pyon Stores. Now they are making this wonderful produce available to UK households via the Internet.

Real Drinks of England offers people the opportunity to purchase the best real ale, cider, perry, wine, liqueur, fruit juice and cordial from the counties of Herefordshire, Gloucestershire and Worcestershire. The purpose of the website is to enable people from all over the UK to purchase the wonderful 'local drinks' of the Three Counties. Suppliers to the website include: Dunkerton's Cider, Spinning Dog Brewery, Ashgrove Orchards, Kingstone Brewery, PJ Apple Juice and many more.

KC3.net worked closely with Real Drinks of England to develop a professional website which provides easy to use facilities to enable web 'users' to purchase their produce quickly and securely. Claire Wozencroft of KC3.net says 'Real Drinks of England offers tourists and visitors to the Three Counties the opportunity to still enjoy a taste of the area once they have left. What Marcus & Carol are doing is bringing the best drinks in the area together on one website whilst supporting local suppliers'.

Carol and Marcus Williams have a strong background in farming; Marcus has worked in dairy farming for many years. For this reason they believe in supporting British agriculture and in particular local suppliers who produce delicious specialty regional food and drink. This top quality produce deserves to be made available to a wider audience which is why the website was developed. 'We have dealt with and enjoyed the drinks of our suppliers for all these years and can vouch for their produce unreservedly' comments Marcus.

If you would like to know about this exciting project please visit www.realdrinksofengland.co.uk

Content is Key To Online Sueccess

Content is Key to Online Success - By Rob Bloom

Think of a question. Any one you like.

Now type that question into Google and the chances are you'll find the answer before having to move your cursor to the scroll bar. That's because for the vast majority of the world's 1.4 billion Internet users, the web is a valuable information resource.

When producing content for your website, informing the reader about your products and services should therefore be of utmost importance. Choosing language that merely promotes a hard sell, a narrative of your organisation, or worse still, a conglomerate of mind tangling keywords, won't stand you in good stead to maintaining a page-view for longer than the average three seconds that you have to capture your audience. Yet, by the sheer complexity of website copy, the aforementioned are still features of language-use that can't be discarded if you're after optimum website success.

Creating such all-encompassing content for this unique medium requires a specialist approach - it's an art in its own right. Especially important when you consider that 70% of web browsers view the content before the design.

When product brochures offer detail, sales letters push the hard sell, and business cards introduce your contact details, your website must act for all three. When your Home page doubles up as your Head Office, your Home page content is the welcoming receptionist, plus tea lady, product brochure to sit down with and forthcoming sales meeting, all in one. It must serve to fulfil the entire advertising and sales process. Oh, and for the Home page, in no more than around 150 words too!

Copy must be informative and engaging; spelling, punctuation and grammar must be precise; the tone must reflect the brand image of your organisation and there must be a call to action. And at times, it must even serve to close the sale. That's before we address the issue of keyword inclusion to optimise your search engine rankings.